About Us
Who we are and what we care about.
Transparency
We work with business owners and their trusted advisors to provide affordable, effective 401k plans. Pure and simple.
We are collaborative transparent accessible ethical
Who We Are
Employer 401K Solutions differentiates itself as a 401(k) plan consultant by offering more than the industry’s standard advice. Whether the plan is established or brand new, our goal is to offer the same service standard to all plans.
Through streamlined processes and a robust back office, we offer the ability to act as a co-fiduciary, benchmark/negotiate fees on the Plan Sponsor’s behalf, monitor/advise on the fund line-up, maintain a compliance file, provide annual participant update meetings, and offer one-on-one assistance to 401k(k) participants.
Our History
After many years of working with individuals on wealth management and insurance, Andrew noticed a disturbing pattern: Older individuals who lost their jobs in the financial crisis were not only unable to reenter the workforce but did not have any retirement savings. Many of them had not been offered a 401(k) at work, and others had not known how to manage or contribute to plans that were offered. Having had his own 401(k), Andrew knew the power of saving as little as 3% of a person’s salary over the course of a career. The problem was not that businesses were greedy, but instead, the cost and compliance risk of offering a small 401(k) was too great. Andrew saw that the employees and employers were both losing because of the lack of a scalable realistic solution.
In 2019, the CalSavers requirements and SECURE Act implementation changed the landscape. Pricing became more transparent and the commoditized market was open for change. In CA, all business owners with 5+ employees must offer a retirement option through payroll or enroll in State-Sponsored benefits through CalSavers. And while costs had come down and transparency had gone up, the financial institutions that were providing low-cost options still did not address plan investment compliance or participant support.
Enter Employer 401K Solutions. We found that not only can we advise and support fiduciary compliance of a plan sponsor, but we can do so at minimal or no cost to the owner. In many cases, the plan’s fees were fully offset by the tax savings and other incentives. We found a way to make the difference we saw that was so sorely lacking. With Employer 401K Solutions, employers can finally afford to offer a 401(k) plan, supported by a plan advisor who provides co-fiduciary support as well as employee education to share the important fact that even minimal participation in a 401(k) can provide a retirement nest egg that would otherwise not exist.
Our Company Values
OUR LEADERSHIP
Andrew Rosner
Founder & President
“We’re all going to have failures and shortcomings. It’s not those failures that define us, but instead what we learn and how we respond when we do not succeed that makes us who we are.”
While Andrew was a sophomore working towards his degree in Management – Finance & Marketing at Purdue University’s Krannert School of Management, he met his now-wife, Rachel, on vacation in San Diego. They dated 2.5 years over 2,000 miles apart until he graduated. In 2009, Andrew moved to San Diego and began a career in outside sales with a focus on institutional soap and water filtration. Andrew’s experience there solidified his belief that he needed a career where he went home every night knowing that he made a difference in individual families’ lives rather a company’s profits.
In 2012, Andrew made the career move to financial planning and started working with individuals on their insurance and retirement planning. In 2018 he was asked by a small business owner to assist with their company’s 401(k) plan. After a year of working with the employee participants, their optimism for retirement and morale boost lit a fire within Andrew. Now, this passion to help other small business provide the same experience for their employees and offer them a chance to save, and actually retire, is the driving force behind Employer 401K Solutions.
Andrew is blessed to share two children, Owen and Reagan, with his wife of over a decade, Rachel. As lifetime learners, Andrew’s family loves to travel and experience different cultures, cuisine, and history firsthand. Always on the go, Andrew enjoys coaching his daughter’s soccer team, attending Broadways with his wife, snowboarding/skiing with his son, and is currently learning to surf.
Tim Martin
Head of Participant & Personal Planning
“I believe real success comes from helping others achieve theirs. By learning from every failure and leading with genuine care, I strive to do right by people—because when we put people first, everything else follows.”
Tim grew up in Temecula and studied Economics and Business at UC Riverside before narrowing his focus to Finance. Drawn to the challenge of the markets and the opportunity to help others, Tim found his calling in financial and retirement planning.
After graduating, he moved to San Diego and gained early experience in individualized sales and service while working at local wineries. That hands-on, people-first environment shaped his approach—combining real-world empathy with financial insight.
Tim joined One San Diego just before the pandemic, spending four years helping individuals build confidence in their financial futures. Along the way, he connected with Andrew—drawn together by a shared belief that personalized planning should be accessible to everyone, not just high-net-worth investors.
Now, as Head of Participant & Personal Planning, Tim leads our mission to ensure all employees—not just executives—have access to a licensed advisor for ongoing, personalized guidance. Whether someone is just joining a company, currently employed but hasn’t yet taken advantage of their employer’s 401(k) plan, or has moved on to a new opportunity, Tim and his team are here to provide lasting support—wherever life takes them.
When he’s not working with participants, Tim enjoys camping, snowboarding, wine tasting with friends and family, and catching live music whenever he can.
What is a Co-Fiduciary?
Follow a manual added link
What is a Co-Fiduciary 3(21) and or 3(38)?
What is a Co-Fiduciary?
A fiduciary is anyone who is contractually bound to act in the best interest of others at all times. The relationship consists of a Fiduciary and a Beneficiary. In the case of employee benefits administration, the plan sponsor (employer), trustee, and potentially plan advisor are the fiduciaries to the plan participants. Being a fiduciary comes with a very strict duty of care which requires that a fiduciary avoids conflicts of interest and, that they not use their position of confidence to further their own interests. It’s a law that is attempting to govern intent and align that intent with the good of the client. Our firm provides a co-fiduciary role on all plans.
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How much time should it take to offer a 401(k) to my employees?
